COOL TECH: LYNX ANARCHY | INVISIBLE AD [VIDEO]

In what is now the world’s first invisible ad installation, Lynx (known as AXE in other countries) uses special LCD screens that can only be seen with a pair of special polarized lenses, which the brand passed out to passers-by, making it virtually invisible to those not in the know. As you donned the lens and walked by an abandoned house in Sydney, viewers quickly noticed that the windows of the home were turned into a huge, steamy advertisement featuring couples lip-locked (among other things) and even dogs swimming in a room full of water.

(Source: freshnessmag.com)